Kyle Goeken

About Me

I've spent 15+ years at the intersection of design, strategy, and systems, building products that scale and teams that can own them.

My career spans fintech (Live Oak Bank), Fortune 500 retail (Lowe's), and healthcare (Humana), with a consistent focus on turning complex problems into clear, measurable outcomes. At Live Oak, that meant $212M in originated loans, an 87.9 SUS score, and +80% lender capacity. At Lowe's, it meant designing experiences that reached millions of monthly users.

I created the CJDP (Customer Journey Design Process) Workshop, a facilitation method for aligning cross-functional teams on scope, user needs, and priorities before any design work begins. It's the thing I'm most proud of building, because it changes how teams work, not just what they ship.

Currently open to Lead, Principal, or Head of Design roles, remote or Raleigh/NC-based. If you're building something interesting and need a designer who can think at the system level, let's talk.

Experience

Live Oak Bank
Lead Product Designer2022 - 2026
Live Oak Bank

Led end-to-end CX strategy for the loan application platform, owning research, journey mapping, wireframing, prototyping, and delivery.

$212M originated loans (+94% YoY)87.9 SUS score+80% lender capacity14% faster throughput
  • Architected a full token-based design system from the ground up, adopted by 3 product squads and cutting design-to-dev handoff time from months to days.
  • Directed a full corporate website rebrand, translating Live Oak's evolving brand position into a cohesive digital experience.
  • Established quarterly UMUX/SUS benchmarking cadences, creating a repeatable research feedback loop tied to measurable shifts in satisfaction.
Lowe's
Lead Product Designer2021 - 2022
Lowe's

Focused on the Lowe's DIY customer as the Lead PD over the Engage vertical of the eCommerce, Marketing, and Merchandising department.

  • Led a team of 2 Senior Product Designers, 3 Product Designers, 2 Content Strategists, and 1 Product Researcher.
  • Owned Lowes.com Homepage, Personalization, Chatbot, Non-Product Content/Articles, DIY-4U Virtual Initiatives, and Buy-It Again products.
Lowe's
Senior Product Designer2020 - 2021
Lowe's

Solved Lowe's Pro B2B customer needs serving those who serve others, specifically the Pro Sales Associates at the Pro Desks in our stores who use our L4P CRM Salesforce Platform.

  • UX methods: use case writing sessions, user research, story maps, journey maps, opportunity boards, personas, scenarios and storyboarding, wireframing, prototyping, product demos.
  • Prototyping tools: Sketch, Invision, Figma, Protopie, Salesforce Lightning Design System, Einstein/Tableau Analytics.
  • Design: Product Design, Visual Design, Interaction Design.
Humana
Creative Team Lead2018 - 2020
Humana

Led a creative team of 10 through brand expression and management for Humana's in-house agency The Hive.

PriceWeber
Art Director2017 - 2018
PriceWeber

Art direction and UI/UX creative development for Hershey's, Cummins, Charah Solutions, and more.

Humana | The Hive
Designer2016 - 2017
Humana | The Hive

Part of a creative team driving brand strategy and creative direction for Humana's in-house agency.

J&L Marketing
Sr Designer2015 - 2016
J&L Marketing

Led a team of 5 through creative strategy for BMW, Mercedes Benz, MINI, Chrysler, GM, and Ford.

Eurofins Genomics
Graphic Designer2014 - 2015
Eurofins Genomics

Design and marketing collateral production.

Toddy Gear
Graphic Designer2011 - 2013
Toddy Gear

Brand development, creative strategy, and operations for promotional product tech start-up.

Skills

UX Strategy

Research & DiscoveryInformation ArchitectureJourney MappingCompetitive Analysis

Product Design

WireframingPrototypingVisual DesignDesign SystemsInteraction Design

Leadership

Team MentorshipCross-functional CollaborationDesign OperationsStakeholder Management

Tools

Claude Codev0/VercelGithubFigmaJira

Recommendation

"It's rare to have the opportunity to hire and manage a talented individual twice, but I had that privilege with Kyle at both Lowe's and Live Oak Bank. In both roles as a Lead Product Designer, he proved to be an invaluable asset who consistently delivered exceptional outcomes."

"Kyle's primary strength is his ability to accelerate the entire design and development lifecycle. He seamlessly bridges the gap between design and engineering, pairing directly with developers to test and iterate in real-time using modern toolsets. This streamlined workflow is a force multiplier, drastically reducing the time it takes to get high-quality products in front of customers."

"His expertise spans the full product design spectrum, from foundational HCI principles and problem definition to architecture and UI across web, mobile, and enterprise platforms. Strategically, Kyle is uniquely balanced—a pragmatist who builds feasible, elegant experiences for the present while architecting a clear vision for the future. He is an engaging and effective collaborator who elevates every team he joins."

"Kyle has my highest recommendation. I would gladly hire him a third time."

Jon Ochenas
Director of Product Design, Live Oak Bank & Lowe's

Let's work together

I'm currently open to new opportunities. If you're looking for a design leader who can drive strategic impact, I'd love to hear from you.

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