NYSE IPO Launch - Charah Solutions
Art Director for complete rebrand architecture & IPO launch. Led creative strategy from concept to NYSE floor execution, including large format facade banners, sidewalk displays, and comprehensive brand identity system for environmental services leader going public.
Successful NYSE IPO (CHRA)
2017-2018
Art Director – Brand Strategy & Creative Execution
PriceWeber
The Challenge
Charah's legacy brand identity no longer reflected its expanded service offerings, environmental leadership, or forward-looking vision. In preparation for going public, the company needed a cohesive brand identity that instilled confidence in investors, clients, and partners.
Objectives
- Redefine Charah's brand identity to reflect innovation, reliability, and environmental stewardship
- Develop a modern, professional visual system for stakeholder trust and recognition
- Launch the new brand across all touchpoints in time for the IPO
- Create a visual experience that made an impact on the NYSE floor and in national press
My Responsibilities
- Brand Strategy Collaboration: Worked with executive leadership, marketing, and investor relations to shape the brand vision and positioning
- Visual Identity Design: Led the creation of a new logo, typography, color palette, iconography, and graphic system
- Brand Architecture: Developed a scalable system to accommodate Charah's subsidiaries and evolving service lines
- IPO Launch Creative: Directed and executed design assets for the NYSE IPO launch—including digital billboards, investor decks, signage, and event collateral
- Creative Oversight: Managed a team of designers and collaborated with external partners to ensure consistency and quality
The Solution
The rebrand was built around three core pillars: Strength, Innovation, and Responsibility. The new logo and visual language positioned Charah as a forward-thinking leader in environmental solutions, with clean lines and a bold, trustworthy color palette.
Project Gallery
Large format facade banner displayed on NYSE building during IPO launch
Wide view of NYSE building showcasing the scale of brand presence
Sidewalk display and street-level brand activation during IPO event
Results & Impact
- Successful IPO on the New York Stock Exchange (Ticker: CHRA)
- Brand launch completed on time and within budget
- NYSE launch visuals featured prominently in national business media (CNBC, Bloomberg)
- Stakeholder feedback highlighted the professionalism and impact of the brand transformation
- Visual identity supported strong internal alignment and investor confidence post-IPO
Key Takeaway
This project represented a unique convergence of creative leadership and business impact. Guiding the rebrand of Charah Solutions from a regional service provider to a publicly traded environmental solutions leader required not just design skill, but strategic thinking and flawless execution under high visibility.