Humana Q4 Town Hall Event Design
Creative Lead for large-scale corporate event design, creating engaging visual experiences for company-wide communications
Internal Excellence Award
2018-2020
Creative Lead – Event Design & Visual Communications
Humana
The Challenge
Design a compelling visual experience for Humana's Q4 Town Hall that would engage thousands of employees across multiple locations while effectively communicating complex business results and strategic initiatives.
Objectives
- Create visually engaging presentations that simplify complex business data
- Design cohesive event branding across multiple venues and digital platforms
- Develop interactive elements that maintain audience engagement
- Ensure accessibility and clarity for diverse employee audience
My Responsibilities
- Event Branding: Developed visual identity and theme for town hall event
- Presentation Design: Created slide templates and data visualization systems
- Environmental Design: Directed stage design and venue branding elements
- Digital Integration: Coordinated visual elements across live and virtual platforms
The Solution
Designed a dynamic visual system that transformed complex business metrics into engaging, understandable presentations while creating a cohesive brand experience across all event touchpoints.
Project Gallery
Main stage design featuring dynamic branding and presentation setup for town hall event
Event backdrop design with cohesive visual branding and corporate messaging
Behind-the-scenes production setup showcasing technical and visual coordination
Community signage and wayfinding design for multi-location event coordination
Event materials and workbook design supporting employee engagement and participation
Close-up brand details and visual elements showcasing design consistency
Team collaboration and event execution showcasing cross-functional coordination
Results & Impact
- Achieved highest employee engagement scores in town hall history
- Successfully coordinated visual experience across 15+ locations
- Received Internal Excellence Award for creative innovation
- Created reusable template system for future corporate events
Key Takeaway
Effective corporate communication design requires translating complex information into accessible, engaging visual experiences. This project demonstrated the power of design in driving organizational alignment and engagement.