Humana Spaces Environmental Branding
2017 / Environmental branding for multiple floors of corporate headquarters.
Corporate HQ Transformation
2017
Creative Team Lead – Corporate Branding
Humana
The Challenge
Humana's corporate headquarters needed a cohesive environmental branding system that would reflect the company's wellness-focused mission while creating engaging, inspiring workspaces for employees.
Objectives
- Create cohesive visual identity across multiple floors of corporate headquarters
- Design environmental graphics that reflect Humana's health and wellness values
- Develop wayfinding systems that improve navigation and employee experience
- Balance corporate professionalism with approachable wellness aesthetics
My Responsibilities
- Concept Development: Created environmental branding concepts aligned with Humana's brand values
- Graphic Design: Designed wall murals, signage, and branded environmental elements
- Space Planning: Collaborated with architects on graphic integration with interior design
- Production Coordination: Oversaw fabrication and installation of environmental graphics
The Solution
Developed a comprehensive environmental branding system featuring wellness-inspired graphics, intuitive wayfinding, and branded touchpoints that transformed the corporate workspace into an inspiring, on-brand experience.
Project Gallery
Installed corner wall mural with tropical beach panorama and 'Personal Perspective' life block element
Personal Perspective concept - immersive POV imagery promoting adventure and discovery
Large-format panoramic mural specifications for tropical beach installation
Design development wall with printed mockups and photo concept exploration
Poster concepts grid exploring Personal Perspective theme with adventure photography
Wellness-themed design concepts featuring 'thrive', 'rethink', 'cultivate' messaging
Thrive Together panoramic mural mockup in development
Conference room glass panel rendering with frosted privacy treatment
Detailed floor plan showing graphic placement markers for coffee point area
Annotated floor plan with handwritten notes for graphics placement and phases
Finished acrylic frame prototype with wellness imagery and 'pioneer' label
Hands-on prototype fabrication - assembling acrylic display frames
Production-ready signage template with 'pioneer' and 'thrive' labels
Quality assurance testing of acrylic frame prototype (with feline supervisor)
Results & Impact
- Successfully branded multiple floors of Humana corporate headquarters
- Improved employee satisfaction and workplace engagement scores
- Created scalable system for future floor and building expansions
- Reinforced Humana's wellness mission through environmental storytelling
Key Takeaway
Environmental branding bridges the gap between brand strategy and physical experience. This project demonstrated how thoughtful spatial graphics can transform workplaces and reinforce organizational culture.