Creative Team Lead - The Hive
Creative Director leading innovation culture and design processes at Humana's internal innovation hub
Innovation Culture Development
2018-2020
Creative Director – Innovation Culture & Process Development
Humana
The Challenge
The Hive needed to establish creative processes and culture that would foster innovation while maintaining alignment with Humana's broader organizational goals and brand standards.
Objectives
- Develop creative processes that support rapid innovation and experimentation
- Build a collaborative culture between design, product, and engineering teams
- Create frameworks for evaluating and iterating on creative concepts
- Establish design standards that balance innovation with brand consistency
Process Overview
My Responsibilities
- Creative Leadership: Directed creative strategy and vision for innovation projects
- Process Development: Created frameworks for creative collaboration and iteration
- Team Building: Recruited and mentored designers, fostering innovation mindset
- Stakeholder Alignment: Ensured creative work supported business objectives
The Solution
Implemented a human-centered design approach with rapid prototyping cycles, cross-functional workshops, and continuous user feedback integration to drive innovation while maintaining quality standards.
Project Gallery
The Hive - Humana's internal innovation hub
Design process documentation and Humana annual report development
Collaborative team discussions in The Hive workspace
Wel at Humana exterior signage
Hands-on wireframing and design review sessions
Team design review with business offerings materials
Results & Impact
- Established sustainable creative processes adopted across multiple innovation teams
- Increased project success rate through improved collaboration frameworks
- Developed talent pipeline with 90% internal promotion rate
- Created innovation culture that balanced creativity with business impact
Key Takeaway
Leading creative innovation requires balancing creative freedom with strategic focus. This role demonstrated how structured creative processes can actually enhance rather than constrain innovative thinking.