StepStone Family & Youth Services
Creative Director for award-winning nonprofit website design, creating comprehensive digital experience for organization serving at-risk youth and families
2019 WEBAWARD Winner
2018-2019
Creative Director – Digital Experience & Information Architecture
PriceWeber
The Challenge
StepStone needed a comprehensive digital presence that would effectively communicate their mission, services, and impact while providing easy access to resources for families, donors, and community partners.
Objectives
- Create an intuitive information architecture for diverse user groups
- Design compelling storytelling experiences that showcase impact
- Develop accessible interfaces for families in crisis situations
- Build donor engagement pathways and volunteer recruitment flows
My Responsibilities
- User Research: Conducted interviews with families, staff, and community partners
- Information Architecture: Designed site structure and navigation systems
- UX Design: Created wireframes, prototypes, and user journey maps
- Accessibility: Ensured WCAG compliance for users with diverse needs
The Solution
Developed a user-centered website that balances emotional storytelling with practical functionality, featuring clear service pathways, impact visualization, and streamlined donation processes.
Project Gallery
Service sections highlighting Residential Services and Family & Youth Services with clear calls-to-action
Desktop website design featuring 'One step can change a life' messaging and brand identity
2019 WEBAWARD recognition for Outstanding Achievement in Web Development - Best Family Website
Responsive design showcase across desktop, tablet, and mobile devices with cohesive brand experience
Results & Impact
- Won 2019 WEBAWARD for Outstanding Achievement in Web Development
- Increased online donations by 40% in first year post-launch
- Improved service inquiry completion rates by 60%
- Enhanced accessibility compliance supporting diverse community needs
Key Takeaway
Designing for social impact requires deep empathy and understanding of users in vulnerable situations. This project reinforced the importance of accessible, compassionate design in serving communities effectively.