Toddy Gear Brand & Product Launch
Complete brand development and product promotion for tech startup, including GIF animations, web banners, and award-winning interactive brochure design
2012 PPAI Image Awards Silver
2011-2013
Designer / Art Director – Brand & Product Promotion
Toddy Gear
The Challenge
Toddy Gear needed to explain their innovative microfiber smart cloth product quickly and simply. The Pocket Toddy required creative marketing that would demonstrate exactly how it works while building brand recognition in the tech accessories market.
Objectives
- Create engaging product demonstrations that show product functionality
- Develop cohesive brand identity for tech startup
- Design interactive marketing materials that put product directly in customer hands
- Build brand recognition through creative campaigns and social media presence
My Responsibilities
- Animation Design: Created GIF animations for product demonstrations and social media
- Web Design: Developed homepage implementations and web banners
- Interactive Design: Designed award-winning interactive brochure with integrated product sample
- Campaign Development: Led product launch campaigns including social media contests
The Solution
Created a multi-channel marketing approach featuring animated GIFs that demonstrated product magic, interactive brochures that literally put the product in customer hands, and cohesive digital campaigns that built brand awareness.
Project Gallery
The Wedge product hero - colorful striped phone stand with 'Hey, Siri' / 'Hello, Wedge' messaging
Award-winning Interactive Brochure - Smart Cloth demonstration with integrated product sample
Animated GIF demonstrating The Pocket Toddy - Allstate branded promotional product
Toddy Gear homepage - Introducing the Wedge with product carousel and use cases
Facebook page launch campaign for The Wedge with 8,364 likes and social engagement
B2B promotional page - Brand Your Wedge corporate gifting program for ASI trade show
Flash Sale campaign page with pattern-filled typography and clearance designs
Valentine's Day 'Show Your Love' seasonal campaign with emoji messaging
Results & Impact
- Won 2012 PPAI Image Awards Interactive Brochure Silver Award
- Successfully launched multiple product lines with strong market reception
- Created viral-ready GIF content for social media engagement
- Established Toddy Gear as premium player in tech accessories market
Key Takeaway
This project proved that the best way to sell a tactile product is to let people experience it. The interactive brochure innovation showed how creative thinking can solve marketing challenges in unexpected ways.