Available for new opportunities

Design
that moves business

Lead Product Designer with 15+ years crafting digital experiences for Fortune 500 brands.

15+
Years Experience
50+
Projects Shipped
F500
Brand Partners

Featured Work

A selection of projects showcasing UX leadership, brand strategy, and digital transformation.

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CJDP: Get the Whole Team Excited to Build

CJDP: Get the Whole Team Excited to Build

Framework Creator·2020 - Present

A facilitation framework for turning messy problems into shared opportunities. Journey mapping, opportunity value statements, priority matrices, and prioritized backlogs - all built together in one room.

Process DesignFacilitationWorkshop+2
I Got Scammed by a Recruiter Bot (And I Built It a Website First)

I Got Scammed by a Recruiter Bot (And I Built It a Website First)

Job Seeker·2026

A two-day email thread, a stolen LinkedIn identity, a made-up document service, and one deeply over-prepared job applicant. A case study in how AI-powered job scams work, and how to spot them before they spot you.

Job SearchCybersecurityCareer+1
From Figma to Shipped: A UX Career Evolves in the Age of AI

From Figma to Shipped: A UX Career Evolves in the Age of AI

Lead Product Designer·2024-2026

I spent my career mastering the tools that defined UX - Adobe XD, Sketch, Protopie, Figma. Then I made a deliberate shift. Not away from design, but deeper into it, using AI to close the gap between what I could imagine and what I could actually ship.

AI WorkflowProduct Designv0+2
Live Oak Bank Acorn Design System
Live Oak Bank

Live Oak Bank Acorn Design System

Lead Product Designer·2022-2026

Lead Product Designer building Live Oak Bank's comprehensive design system - a scalable component library ensuring consistency, accessibility, and efficiency across all digital banking products.

Design SystemsComponent LibraryUI/UX+2
Live Oak Bank Homepage Re-Design
Live Oak Bank

Live Oak Bank Homepage Re-Design

Lead Product Designer·2022-2026

Lead Product Designer leading comprehensive homepage redesign to modernize banking experience and improve conversion rates for business and personal banking customers

UX DesignHomepage RedesignBanking+2
Lowe's Customer Journey Design Process
Lowe's

Lowe's Customer Journey Design Process

Lead Product Designer·2020-2022

UX/CX Leader developing comprehensive customer journey mapping and design process improvements for retail experience optimization

Customer JourneyUX ProcessRetail Experience+1
Kyle Goeken

Hi, I'm Kyle

I've been doing this for 15 years across fintech, retail, and healthcare, and the work has always been the same: understand the problem deeply, build systems that hold up, and ship things that actually move the needle. I use AI tools the way a good designer uses any tool, to do better work faster, not to replace the thinking.

I've led design initiatives at Fortune 500 companies like Live Oak Bank, Lowe's, Humana, and Hershey's, driving measurable business impact through strategic UX leadership.

Currently open to Lead, Principal, or Head of Design roles - remote or Raleigh/NC-based. If you're building something interesting and need a designer who can think at the system level, let's talk.

UX StrategyDesign SystemsJourney MappingUX ResearchPrototypingBrand IdentityAI EngineeringMentorship

Let's build something great together

Looking for a design leader who can drive strategic impact? I'm currently open to new opportunities.